Why use Adsense channels?

Are you tracking your Adsense ads properly?

Well, I thought I did. But I must have missed something here because since last Monday, I’m having a huge traffic surge from nowhere. I’m having about 1,500 untracked impressions daily from somewhere. It will take me a couple of hours to figure out.

If you are not tracking them correctly, I highly recommend you to go back to your domains today and properly setup the tracking by using the channels. Please do this as soon as possible. I’ve delayed it and now I have too many websites to review.