Micro Niche Sites Are NOT Dead

I can’t remember well when the whole gold rush started, but I know it was around when Frank Kern revealed few his micro niche sites in a podcast. He made a site about some kind of cow that no one knows about and was collecting ridiculous amount of money from it. I’m not saying he started the fire, but it was around that time period when niche marketing really boomed.

When everyone started talking about niche marketing, few of my online marketing friends and I were already owning a small network of micro niche sites, and we were doing pretty well in weird niche areas. It was actually fun because not many were doing it. Many years have gone and the trend has shifted toward authority sites. So called marketing gurus came up with new niche marketing courses claiming that the era of micro niche sites are no longer effective and the authority sites are the only way to make real money. But that’s not the case.

Authority sites were ALWAYS effective when the site is laser-focused on a topic. But there are areas where authority sites are not worth the trouble. A good example would be a niche topic that gets only 500 searches a month, but there are no to little competitions. Back then, there were plenty of them, and there are still plenty left. I wouldn’t create a 300 page content website to target those 500 visitors. I’d probably create 3-5 page micro-niche site focusing on the exact keywords and focus more on ranking high for the keywords.

Authority sites are great, and I make them everyday. But don’t ignore micro-niche sites. They are NOT dead. A micro-niche site created with simple design and high quality content will last as long as any authority sites would last. And remember that almost all authority sites start as a micro-niche site.